Agency Strengths: Social TV
Collaborating with renowned event company; Event House; Social TV broadcast from the two-day RDS The House Event showcasing brands, trends and talent at the massive home event. The strategy was to create more traction from the event, sharing best bits and must see’s to increase awareness but also to increase ticket sales.
As the event ran over 2- days weekend, our content commenced on the night before so social media channels were flooded and specifically targeted locality to encourage those in the city & surrounding areas to attend. Interviews with heavy-hitting speakers such as Hugh Wallace, David Norris & other celebrity names gained huge traction across platforms.
Increased social engagement across the event, ticket sales shot up on Day 1 and as we see in a huge amount of social tv events; day 2 sells out.