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Ireland Skills Live

Agency Strengths: Social TV Campaign

Challenge

Eventhaus, our client, hired us to build the ‘Ireland Skills Live’ brand to a national audience, in terms of showcasing social tv content at the live press launch as well as from the event across the dates in the Simmonscourt in the RDS. The challenges were vast, from creating awareness about apprenticeship in Ireland as well as changing the perception that is is a male dominated sphere, with limited opportunities or it’s restricted to the traditional trades.

Solution

To boost awareness and engagements across social media pages, we worked with the tradespersons showcasing at the event to present the true reflection of what apprenticeships are like on the ground; for example; SIMI, Collen Construction, LIT & Jones Engineering.
We also created some down to earth- on the ground exposure videos with ambassadors such as Rories Stories ( social media influencer ) with The Construction Federation of Ireland, we also captured some competing students and those displaying & participating on the day i.e. Electric Ireland. Our Flagship offering at Hashtag Media is Social TV.
Our process is simple. We approach all of our campaigns with an personalised attitude. As story tellers and content creators, we know the magic is not in the digitising but in creating content that is engaging, interesting and relevant and sharing it with the potential audiences.

Results

Increased social media following and attendance to the three-day event.
Over 800% increase in referral traffic to social media platforms ( average ).