Challenge
This was originally an insta live that 2FM presenter shared with his audience & there was so much detail in terms of what he wanted to share; we ideated the concept of sharing his story over a more suitable online documentary; a Social Series to share his story.
Solution
By filming a series of episodes as part of a Social Series for Keith Walsh – his message and advocacy of Mental health awareness was communicated in a very authentic manner lead by him introducing his therapist and using both story and professional advice to share to his tens of thousands of followers; particularly for men.
Results
The result was huge aligning Keith in a media space of mental health advocacy and an important authentic depiction of a Mental Health Journey of an Irish Celebrity via easily accessible Social Platforms.