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Tommy Tiernan

Agency Strengths: Social TV

Challenge

A very small & select number of journalists were invited to attend Tommy Tiernan’s press launch of his new DVD; Social TV was invited to attend.
We had a short time slot & the key was to create an interview that was not too staged or forced but could stand out online.

Solution

TV Presenter Pam Finn’s ability to connect onscreen and to put interviewees at ease enhances the empathic quality of the production. Her warm & light-hearted personality was perfect match for Tommy Tiernan’s comedian nature. The interview was relaxed short and sweet and went out straight away across Social TV’s platforms.

Results

A very light fun and engaging interview as Tommy eat a scone went on to reach thousands and thousands organically online without any media placement or ads budget.